The Award Hungry Photographer list, which is already available on the Jorgen’s List website, is a directory of talented Toronto photographers who are ready and willing to pro-actively collaborate on creative projects with individuals in advertising. The list is going to be a way for creative people in advertising to get in touch with the photographers to discuss their ideas/pitches and allow those ideas to develop–hopefully into something great.
I’m very proud I had a role in helping to inspire this new project of Jorgen’s and I’m honoured to be one of the six founding members. I’m grateful to Jorgen for believing in me and I’m optimistic that the Award Hungry Photographer list will lead to something fantastic in the future. If you’re a photographer yourself, and you think you belong on this list as well, don’t be shy to get in contact with Jorgen.
Special thanks to editor Joe Plati for the wonderful opportunity, it was a great privilege to work with you.
I recently received a job from York Region Transit (YRT), the company responsible for providing public transit to the suburbs north of Toronto and a company that I am very familiar with. I am a fan of their blue coloured buses and smart branding. The YRT employees were very friendly and accommodating during the shoot. This shoot was part of their fall campaign to bring awareness about the YRT’s Mobility Plus program, which assists persons with disabilities to get around the York Region safely and easily. This program extends across a variety of different vehicles that the YRT employs on a daily basis. The photos will end up either on their website or their 2014 Calendar.
I was very eager to have the opportunity to do this shoot which lasted two days and spanned 8 different locations. Luckily, despite that it was late October, the weather was very warm and dry and the leaves were in full colour, perfect for a fall shoot.
Because this shoot utilized 8 different locations, I needed equipment that was very mobile. Photoflex graciously supplied their Medium LiteDome Deluxe kit, which was well-matched for my purposes. This product is very affordable and is of a good built quality. It was very effective in spreading the light from the flash enough for the entire scene I was shooting, in addition to being versatile and easy to mobilize.
For this particular shoot, since it was bright and sunny outside, I used the flash as a fill light. I placed the light close to the faces of the subjects to make sure they were not hidden in the shadows. The reason why I choose the medium softbox is to spread the light as much as possible. At maximum power, the flash did a good job of balancing out the light natural sunlight.
The final shots are right underneath the BTS photos. I was using a Nikon D800E with either the 24-70mm or 70-200mm lens. I personally like megapixel, so more the better.
Of course, with every shoot, a photographer runs into different limitations. The biggest difficulty I encountered on this shoot was getting enough battery power to run the laptop. I solved that problem by renting a generator to keep my laptop charged.
Overall I am very happy with the lighting effect that the setup provided and I am very satisfied with the results of the shoot. A huge thanks is due to the YRT for inviting me to participate in their fall campaign and for being so hospitable during the entire process.
And I would like to thank Photoflex once again for their continued support.
Special Thanks to Make-up Artist – Maggie Ng for BTS photos.
Some fantastic news: At the moment, I am feeling very blessed and fortunate to have earned a feature on Photoflex’s website. This is a company which has been around since 1985 and is well known for their lighting modifiers. In the course of my work, I have greatly enjoyed using their reflectors and softboxes. I find their affordable pricing and good solid quality agreeable.
Recently I was invited to be one of the few Photoflex Canadian Ambassadors on their site. In addition to having my own Pro Showcase page, I am currently featured on the cover photo of their front page. In the near future, I will have the opportunity to test out their new products and provide behind-the-scenes insight form my shoots with Photoflex products. So, check out their site and keep checking back for my upcoming posts.
Following up on last year’s advertisement, I was asked to photograph a new ad for Ryerson University published in The Globe and Mail on June 25th, 2013. It featured the seven newest recipients of honourary doctorates conferred by Ryerson University at the 2013 spring convocations. The distinguished honourees for this year belonged to a wide range of disciplines including film, new media, justice, education, politics, etc. It was a delight to meet these extraordinary people and to help commemorate their achievements.
Although, I only had less than 5 minutes to photograph each of the subjects, they each made their own impressions on me. Ken Dryden, the hockey player among other things, was about 6’5″ and had a cast on his wrist at the time so it was an interesting experience trying to accommodate his injury during his shoot. All in all, it was a great opportunity. Hopefully, in another year, I will have the honour of photographing the next group of recipients.
I was super surprised to learn that I was recently mentioned on PictureCorrect (www.picturecorrect.com). This website is a great resource for wide range of photography setup tips. They featured the behind-the-scenes video and process that I did for my Kung Fu splash photoshoot (Photos here).
As a result of the mention, I am getting some positive responses from people across the world. I am very grateful for the article and so glad that my hard work was noticed. Thank you very much to Tiffany M. at PictureCorrect.com for the write-up.
Back in September 2012, I returned to my alma mater, Ryerson University, to take part in Alumni Weekend and to help document the event. The photos are now available in the current Winter 2013 issue of the Ryerson University Magazine.
It was a fantastic day filled with food and fun events, including a skating session on the new ice rink at our new athletic centre in the former Maple Leaf Gardens. I had a blast while contributing back to my university. In addition, I had the opportunity to meet world-renowned photographer Edward Burtynsky, who is a fellow alumni and who also attended the event. Overall, the whole event was very well thought out and, in my opinion, not to be missed.