Jorgen’s List – Award Hungry Photographer

Posted by on Apr 19, 2014 in Meet the Famous | No Comments
Some of you may know Jorgen Stovne, the very dedicated and charismatic art director who is also the creator of Jorgen’s List, a directory of talented storyboarding and advertising artists. I recently met Jorgen through his website and we had a chance to talk over coffee. As a young-ish photographer, I’m always wondering how to best get in contact with creative individuals in advertising to spark meaningful collaborations–I’m sure both art directors and photographers are pondering this issue. During my discussion with Jorgen, we mulled over the idea of compiling a list of “award hungry” photographers. I guess he loved the idea because he announced this new project the very same night on his blog.

Jorgen's List Logo
The Award Hungry Photographer list, which is already available on the Jorgen’s List website, is a directory of talented Toronto photographers who are ready and willing to pro-actively collaborate on creative projects with individuals in advertising. The list is going to be a way for creative people in advertising to get in touch with the photographers to discuss their ideas/pitches and allow those ideas to develop–hopefully into something great.

Screenshot of Jorgen's List

Screenshot of Jorgen’s List


I’m very proud I had a role in helping to inspire this new project of Jorgen’s and I’m honoured to be one of the six founding members. I’m grateful to Jorgen for believing in me and I’m optimistic that the Award Hungry Photographer list will lead to something fantastic in the future. If you’re a photographer yourself, and you think you belong on this list as well, don’t be shy to get in contact with Jorgen.

 

Cover of The Bridal Guide – 2014 Edition

Posted by on Jan 12, 2014 in Quick Preview | No Comments
The Bridal Guide has been a valuable source for brides and couples-to-be during their wedding planning process, filled with useful references and inspiration. I was tasked with shooting the cover for their 2014 issue which will be made available at bridal shows and wedding boutiques around the GTA. My team and I got to shoot at a very special location, which was a scenic man-made lake in Caledon, Ontario. Everything pulled together very nicely and made for a very appealing cover.

Special thanks to editor Joe Plati for the wonderful opportunity, it was a great privilege to work with you.

The Bridal Guide 2014 Cover


The original photograph.

The original photograph. ©2014 Clifton Li Photography.

 

BTS: York Region Transit Fall 2013 Photoshoot

Posted by on Dec 3, 2013 in Behind the Scene | No Comments
In this post I will discuss a shoot I just completed with the assistance of Photoflex lighting equipment. This will be my first update in my role as one of Photoflex’s Canadian Ambassadors.

© 2013 Clifton Li Photography. All Rights Reserved.

© 2013 Clifton Li Photography. All Rights Reserved.

© 2013 Clifton Li. All Rights Reserved.

© 2013 Clifton Li. All Rights Reserved.

I recently received a job from York Region Transit (YRT), the company responsible for providing public transit to the suburbs north of Toronto and a company that I am very familiar with. I am a fan of their blue coloured buses and smart branding. The YRT employees were very friendly and accommodating during the shoot. This shoot was part of their fall campaign to bring awareness about the YRT’s Mobility Plus program, which assists persons with disabilities to get around the York Region safely and easily. This program extends across a variety of different vehicles that the YRT employs on a daily basis. The photos will end up either on their website or their 2014 Calendar.

© 2013 Clifton Li Photography. All Rights Reserved.

© 2013 Clifton Li Photography. All Rights Reserved.

© 2013 Clifton Li Photography. All Rights Reserved.

© 2013 Clifton Li Photography. All Rights Reserved.

© 2013 Clifton Li. All Rights Reserved.

© 2013 Clifton Li. All Rights Reserved.

I was very eager to have the opportunity to do this shoot which lasted two days and spanned 8 different locations. Luckily, despite that it was late October, the weather was very warm and dry and the leaves were in full colour, perfect for a fall shoot.

© 2013 Clifton Li Photography. All Rights Reserved.

© 2013 Clifton Li Photography. All Rights Reserved.

© 2013 Clifton Li. All Rights Reserved.

© 2013 Clifton Li. All Rights Reserved.

Because this shoot utilized 8 different locations, I needed equipment that was very mobile. Photoflex graciously supplied their Medium LiteDome Deluxe kit, which was well-matched for my purposes. This product is very affordable and is of a good built quality. It was very effective in spreading the light from the flash enough for the entire scene I was shooting, in addition to being versatile and easy to mobilize.

For this particular shoot, since it was bright and sunny outside, I used the flash as a fill light. I placed the light close to the faces of the subjects to make sure they were not hidden in the shadows. The reason why I choose the medium softbox is to spread the light as much as possible. At maximum power, the flash did a good job of balancing out the light natural sunlight.

The final shots are right underneath the BTS photos. I was using a Nikon D800E with either the 24-70mm or 70-200mm lens. I personally like megapixel, so more the better.

Photoflex Medium Litedome Deluxe Kit

Photoflex Medium Litedome Deluxe Kit

Of course, with every shoot, a photographer runs into different limitations. The biggest difficulty I encountered on this shoot was getting enough battery power to run the laptop. I solved that problem by renting a generator to keep my laptop charged.

© 2013 Clifton Li. All Rights Reserved.

© 2013 Clifton Li. All Rights Reserved.

© 2013 Clifton Li. All Rights Reserved.

© 2013 Clifton Li. All Rights Reserved.

Overall I am very happy with the lighting effect that the setup provided and I am very satisfied with the results of the shoot. A huge thanks is due to the YRT for inviting me to participate in their fall campaign and for being so hospitable during the entire process.
And I would like to thank Photoflex once again for their continued support.

Special Thanks to Make-up Artist – Maggie Ng for BTS photos.

 

Photoflex Pro Showcase

Posted by on Aug 6, 2013 in Meet the Famous | No Comments
Photoflex Homepage - Aug 6, 2013

Photoflex Homepage – Aug 6, 2013

Some fantastic news: At the moment, I am feeling very blessed and fortunate to have earned a feature on Photoflex’s website. This is a company which has been around since 1985 and is well known for their lighting modifiers. In the course of my work, I have greatly enjoyed using their reflectors and softboxes. I find their affordable pricing and good solid quality agreeable.

Photoflex Pro Showcase - Clifton Li

Photoflex Pro Showcase – Clifton Li

Recently I was invited to be one of the few Photoflex Canadian Ambassadors on their site. In addition to having my own Pro Showcase page, I am currently featured on the cover photo of their front page. In the near future, I will have the opportunity to test out their new products and provide behind-the-scenes insight form my shoots with Photoflex products. So, check out their site and keep checking back for my upcoming posts.

 

“Our hats are off…” Ad for Ryerson University in “The Globe and Mail” Newspaper

Posted by on Jul 12, 2013 in Quick Preview | No Comments
First page of "The Globe and Mail" Newspaper - Tuesday June 25, 2013

First page of “The Globe and Mail” Newspaper – Tuesday June 25, 2013

Following up on last year’s advertisement, I was asked to photograph a new ad for Ryerson University published in The Globe and Mail on June 25th, 2013. It featured the seven newest recipients of honourary doctorates conferred by Ryerson University at the 2013 spring convocations. The distinguished honourees for this year belonged to a wide range of disciplines including film, new media, justice, education, politics, etc. It was a delight to meet these extraordinary people and to help commemorate their achievements.

Although, I only had less than 5 minutes to photograph each of the subjects, they each made their own impressions on me. Ken Dryden, the hockey player among other things, was about 6’5″ and had a cast on his wrist at the time so it was an interesting experience trying to accommodate his injury during his shoot. All in all, it was a great opportunity. Hopefully, in another year, I will have the honour of photographing the next group of recipients.

A8 - News in "The Globe and Mail" - June 25, 2013

A8 – News in “The Globe and Mail” – June 25, 2013

"Our hats are off" Ad for Ryerson University, published in "The Globe and Mail" - June 25, 2013

“Our hats are off” Ad for Ryerson University, published in “The Globe and Mail” – June 25, 2013

 

Lighting a Car in Studio with Giant Softbox

Posted by on May 9, 2013 in Behind the Scene | No Comments
I recently came across this behind-the-scenes video by Todd Mclellan which I thought was enlightening. It demonstrates a very simple setup for a car shoot which requires only a huge softbox at the top. Really great lighting combined with Photoshop post-processing are two essentials which go a long way in any automotive shoot.

 

Daily Feature on PictureCorrect.com

Posted by on Feb 19, 2013 in Meet the Famous | No Comments

Screenshot of the article at www.picturecorrect.com

The Article:
http://www.picturecorrect.com/tips/martial-arts-splash-photography-ideas/


I was super surprised to learn that I was recently mentioned on PictureCorrect (www.picturecorrect.com). This website is a great resource for wide range of photography setup tips. They featured the behind-the-scenes video and process that I did for my Kung Fu splash photoshoot (Photos here).

As a result of the mention, I am getting some positive responses from people across the world. I am very grateful for the article and so glad that my hard work was noticed. Thank you very much to Tiffany M. at PictureCorrect.com for the write-up.

 

Ryerson University Magazine – Winter 2013

Posted by on Jan 10, 2013 in Quick Preview | No Comments

Cover of Ryerson Magazine – Winter 2013

Back in September 2012, I returned to my alma mater, Ryerson University, to take part in Alumni Weekend and to help document the event. The photos are now available in the current Winter 2013 issue of the Ryerson University Magazine.

P.32-33 of Ryerson Magazine – Winter 2013

It was a fantastic day filled with food and fun events, including a skating session on the new ice rink at our new athletic centre in the former Maple Leaf Gardens. I had a blast while contributing back to my university. In addition, I had the opportunity to meet world-renowned photographer Edward Burtynsky, who is a fellow alumni and who also attended the event. Overall, the whole event was very well thought out and, in my opinion, not to be missed.

 

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