Anyone who works with a camera will tell you that setting up and capturing an image is a form of communication. A single picture or still frame, when done correctly, has the ability to tell a story. As a result, lighting becomes a crucial aspect of this storytelling. It sets the tone of an image and in advertising, the story or tone told by an image is everything.
The other day, I had the privilege of helping out a friend who owns a games facility used for team building exercises. They were looking for some promotional images that really communicated the energy of the space and showed the wide range of the activities they had to offer in a way that caught the eye and captured the imagination. I needed a light modifier that was able to help me better tell a story and that would contribute to executing the wide range of moods that I wanted to convey.
The 7 foot OctoDome from Photoflex was the perfect modifier needed to achieve the different atmospheres and moods I wanted for this shoot. Photoflex is a company dedicated to providing the highest quality lighting equipment. It’s accessories and set-ups are top of the line, and they offer state-of-the-art technologies that help photographers capture that perfect image. With it’s unique, 8-sided shape and narrow profile, the OctoDome is one such technology as it’s designed to be the perfect key light and bathes facial features in bright, soft light. It’s internal baffle eliminates hot spots and it’s designed to give big box light spread in a space-saving soft box. It’s particularly effective when being used with the HalfDome and LightPanel, which were the other pieces of modifying equipment I brought with me for the shoot.
It’s easy for a single person to assemble and easy to set up. It’s dependable and versatile for creating the perfect image under different circumstances and in different environments to relay the exact mood and tone that I’m searching for. The OctoDome excelled at helping me communicate exactly what I wanted to say through the medium of my lens.
The First Setup
The first of the three set-ups was a white backdrop set up that’s often used for corporate or web-based photos. I used the OctoDome as a frontal key light to create a beautiful, even spread of light that was crucial to a clean bright background. In addition to the OctoDome, I used two Photoflex umbrellas to even out the white tone of the background.
To capture the nature of the activities, I put the models in a colourful wardrobe that popped cleanly against the white background and helped show the energy and movement associated with the sports. The LitePanel was used in conjunction with the OctoDome to fill in the shadows and even out the image.
The Second Setup
The second set-up set a much moodier and mysterious tone reminiscent of something out of a gritty action film. We changed the OctoDome from a frontal key light to a top light with the addition of a grid to create a harsher shadow. The black background, in combination with the addition of coloured gel added to the medium half-dome at the sides of the back light and the added haze, contributed to the more ‘dangerous’ vibe that would peak the viewers’ interest. I had originally attempted to add a grid to the half dome as well, however I found that the haze didn’t catch enough light due to a limited spread.
But it didn’t work as expected due to lack of light spread, the haze didn’t catch enough light, so I took them off. Sometimes it pays to step back and keep in mind the KISS method – Keep It Simple Stupid! The simpler set-up in this instance proved to be what we needed to give off that post-apocalyptical vibe I was searching for.
Models dressed in edgy black leather and with serious emotional expressions (I had told them to think of the hit book/movie series “The Hunger Games” while composing their facial expressions for this shot) completed the look, reflecting the blue edge light and popping their faces in the final image for a crisper look.
The Final Setup
The final set-up, thanks to the good background and location, was the simplest to achieve. The beauty dish helped better define the background bricks and really accentuated the features of the
models, and the OctoDome helped fill in the shadows and lessen the contrast. Using a bare bulb backlight cut out the models from the background, adding depth to the image and making each model stand out.
The back light is the brightest part of the photo, and combined with the added shadow on the floor creating a natural vignette, the viewer’s eye is very effectively drawn to the middle of the shot, where the PVP logo is front-and center, surrounded by all the available activities at the facility – crucial to any high quality promo image. It was a fun, clean, even wholesome look that conveyed “fun” and “teamwork”.
In the end, both the client and I were thrilled with the images, none of which would have been fully realized without the help of the OctoDome, or any of the other Photoflex products that I used. The high standards they set for their products was totally evident, and their ease of use and the stunning final images have cemented their permanent place in my arsenal. I highly recommend that any photographer serious about their craft head over to their website and check out what they have to offer.
I know that my upcoming projects, like this one will be all the more spectacular with Photoflex at my back.
Make-Up Artist: Maggie Ng
Assistant: Brian So